ups and downs: KPIs comparing UKP to Love Kuching Project by @thewaterdish

Comparing Average Boarding Expenses per cat per month:
Ubi Kuching Project boarding at Angels Pet Shop (Jan to May) = $39.93
Love Kuching Project by The Water Dish (May to Jul) = $34.80
Average Boarding Expenses per cat per month decreased by 13%

Comparing Average Donation Amount per donor per month:
Ubi Kuching Project (Jan to May) = $104.94
Love Kuching Project by The Water Dish (Jun to Jul) = $104.67
Average Donation Amount per donor remained constant

Comparing Number of Donors per month:
Jan = 1
Feb = 3
Mar = 5
Apr = 7
May = 4
Jun = 9
Jul = 12
Number of Donors per month on the upward trend

Notes on the above KPI figures:
Our boarding expenses have decreased per cat per month since we switched from boarding at a pet shop premises to our Love Kuching foster home. This is largely due to the absence of having to pay a boarding fee to a pet shop per day per foster cat. Our boarding expenses at our Love Kuching foster home, apart from food and litter, also includes environmental comforts for the fosters such as calming products (Feliway, catnip, Pet Ease, Rescue Remedy), boarding equipment such as pee-pads and towels, and supplements such as Azmira Acidophilus. Considering the increase in expenditure on environmental items that don’t include food and litter, the decrease in our boarding expenses per cat per month means that we are moving forward in providing more mileage for your financial contributions. It is also encouraging that our boarding expenses are lowering even though we have raised the bar in providing quality food and litter now to our fosters – for dry food, we have upgraded from Royal Canin to Solid Gold Indigo Moon which is a grain-free high-protein formula. For milk, we have upgraded from Animalac to KMR. For canned food, we have upgraded from lower grade brands (such as Fussie Cat and Angel) to Nutripe and recently Natural Balance. For litter, we are no longer using clay litter which is opined to be harmful for cats, and are using pine litter. We are also benefitting more from donations-in-kind from our sponsor The Water Dish and from individual donors, which directly reduce our boarding expenditure since we no longer have to pay a fixed rate of $3.50 per day per cat, regardless of donations-in-kind, to board rescues at a pet shop premises. Now, all donations-in-kind are directly factored into cost-savings in our boarding expenditure.

Our number of donors per month is on the increase, which means that we have maintained if not improved in inspiring trust, providing financial accountability and transparency, and increased awareness of our animal welfare work. We also need to thank all of you who have contributed financially, no matter the sum or frequency – you are greatly appreciated by us and the cats we help truly benefit from your gifts.

To view our KPIs from January to June 2010, see here.


For our non-financial KPIs: 
In the month of July 2010, we sterilised a total of 9 cats and re-homed a total of 3. The drop in number of cats sterilised from the 16 in June is due to the large amount of resistance we faced in our July TNRM project at Malay Village – tenants refusing to let us neuter strays and chasing the cats away from us, negotiating the urban terrain that is a maze of debris and heights in the village. While we re-homed only 3 cats, we actually fostered 7 in the month of July, including Serval whom we had to release back to his colony because he was too feral, Helga who is a long-term foster due to her CRF, and Panda and Panther because they are still too young to be re-homed. In general, our re-homing rate will continue to be maintained at this rate – lower than the numbers we used to re-home while we were Ubi Kuching Project with a pet shop front, however, we are endeavouring to increase our work on the sterilisation of stray cat colonies in estates around us. For the month of August, we have targeted to conduct two TNRM projects – one in Bendemeer and another in Ubi in a bid to up the ante in our work for the cats in our neighbourhoods.

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